It’s always easy to drift into a trance when enjoying a pint of London Pride. The Fullers Brewery’s flag ship pint. Last year during the UK recession (the worst since the 1930′s) Fullers turned misery into profit, the question is how did they do this?
Some would argue location, location, location. London after all is a busy place with over 6 million people flowing through it’s network of roads and train lines, and pavements too.
Fuller not only made profits last they also made prime London property acquisitions totally £51M, this was for three pubs in prime London locations. Does this demonstrate and indicate where future profits will be nurtured?
Of course most of us like a pint or two but who is consuming so much beer that these types of profits are made? Is it just the beer, how much does the pub grub play in this profit, what about the accommodation? Fullers were one of the first managed pubs to transform a few pubs into boutique hotels.
Currently Fullers have 11 boutique hotel style accommodation offerings.
