Real Ales Price of a Pint in a recession

Smarter Pub joins forces with Pub Rooms

Pulling in the punters through websites has been the thorn in the side of the pub industry. Smarter Pub joins forces with Pub Rooms to provide British Pubs and Inns with good advice for marketing their pub offers and services through the internet. For the last 10 years the penny has been slowly dropping that customers no longer wait for pub doors to open, with the possible exception of Wetherpoon pubs. Real life customers research pubs on the internet before visiting in person or meeting up in groups. Men no longer go out on their own and pubs are much more family ...

Another Milestone for Pub Rooms

The British online Pub & Inn guide Pub Rooms, has reached another milestone since it was restructured in 2007. Founded in 2002, the 10 year anniversary has plenty of surprises in store. Introducing the pub food chalk board menu and new look venue finder are just two planned up-dates for 2012. The new look Pub Rooms website will take on a new design early in 2012 and will have an integrated update system for pub owners. The British pub and inn guide previously listed venues with basic contact details images and telephone numbers the internet has changed dramatcially in the last 3 years, contact ...

Promote my Pub

How to promote your pub for 2011 and beyond will be a challenge. Make it simple and sign up with Smarter Pub today. Internet searches and social media all playing a vital role in promoting your business (whether it's a local pub or country inn it's a business you need to tell everyone about). London pubs and city pubs and bars in general can be comforted by large numbers of footfall. Increasing footfall for a rural country pub is not easy and a challenge for the most ardent pub marketing expert. Talking of pub marketing experts, in ...

Price of a Pint in a Recession

Smarter Pubs hear different stories of success and failure within the industry daily.

Although we do hear more happy stories than not. Mainly because we’re talking mostly to pubs that are doing well.

Of course the pubs and bars that are struggling are not just managed by big companies.

Who are also struggling during this prolonged period of downturn. How much tougher it’s going to get for pubs and bars in the coming months is yet to be seen.

http://www.bbc.co.uk/news/business-15834983

Someone called last week and said the landlord was complaing that the brewery was selling beer cheaper to a pub down the road and it was a freehouse.

This was after the customer questioned the price of the pint.

I said he has to say something that justifys the price of the pint.

How do you know what he was saying was true!

A hardship story sounds better than him just saying, that’s the price mate, like it or leave it. In truth that is basically what he is saying.

I have made this point time and time again. Prices go up and you have to pay the price if you want the goods or service. Pub Rooms has kept it’s price the same for 2 years, it’s a flat rate 23.99 a month

The guy that called from Dublin for accommodation in London last week so he and his brother could come over for his fathers funeral said he could not believe the prices for accommodation.

And made the point that there was a recession on and prices should be cheaper!

He could not believe 1 night was costling over £80

So I explained some simple economics -

When there is less demand prices go up.

The people that can afford it or need it will pay the extra thus compensating the volume of sales and keeping the turnover constant.

This cycle continues and when the downturn is over the prices stay high and the businesses go through another boom.

Who understands this and who stays in business is another story.

I saw an ad spend a few weeks back for a local newspaper and was shocked the pub was paying over £400 a month for newspaper ads still!

We know for a fact these ads no longer work based on cost and return.

If you’re a pub or bar struggling to attract customers take a look at the bars around you that are doing well and try and follow suit. If you’re still finding it difficult to understand how to achieve a successful website marketing strategy for your pub ask someone for help call 01827 714753 who designs pub websites.