How to promote your pub for 2011 and beyond will be a challenge. Make it simple and sign up with Smarter Pub today.
Internet searches and social media all playing a vital role in promoting your business (whether it’s a local pub or country inn it’s a business you need to tell everyone about).
London pubs and city pubs and bars in general can be comforted by large numbers of footfall.
Increasing footfall for a rural country pub is not easy and a challenge for the most ardent pub marketing expert. Talking of pub marketing experts, in recent times there seems to be a flurry of such professionals and needless to say most are not what they claim to be so be warned.
If you are a licencee the brewery or pub co will provide some form of business support and at the very least they should be close at hand to answer any questions and to provide some marketing tips.
Arknells recently launched a twitter tip a day campaign to help start-up pub landlords with customer retention by offering things like free toast with a cup of coffee. This is great but it does seem to be a hollow gesture with no real substance to supporting pubs in tough times.
Real marketing efforts should be centred around great pub food offers and pub services that are in place and provided to customers with no compromises to what is on offer.
If a pub is serving good food and drinks then it’s simple – shout about it. Get you pub website updated often and make it relevant. Get your annual diary in shape with all the seasonal events of the year and focus on bring your customers attention to offers around these dates. Use online ad services such as google adwords. Use all the social media you can or at least understand and broadcast your message through your accounts.
If you have no time to do this pay someone to do it. Paid for services will save a stitch in time and pay dividends. We are living in a world where the best places to eat and drink broadcast their offers online, so it’s not just about marketing your pub for offers it’s about telling customers far and near you are still open for business.
So easy to let time slip by without planning your weekly events for your customers, running a pub is a busy full time affair. If you have a steady flow of customers it may even pay off to employ a bar and food manager so you can get on with the marketing. marketing your pub can be a full time job but don’t make this mistake, seek advise and let an experienced website marketer create a cost effective marketing for you.
How to Promote my Pub can be contacted using the Smarter Pub contact form.
Each month there are 10 slots for pubs with offers especially good food offers to promote.
High visibility and plenty of enquiries to be had. You have to be quick because they will go quickly. February was book in advance before the end of November. So what is the lesson here? Think ahead, plan ahead and enjoy the customers walking through the door.
Let 2011 and beyond be the year your pub starts to market successfully.
